We watch your team work for a week and figure out what's wasting their time.
Standard consulting is based on asking people what they do, and finding ways to measure and model it.
Ethnographic consulting observes what they actually do, with empathy, and finds out the real operating system, the informal ways in which things actually get done.
We spend a week embedded in your workflows, documenting the manual workarounds, the hidden data entry, and the invisible friction.
Then, we build the precise automated systems to eliminate it. No generic software, just bespoke solutions based on observed reality.
Start field work
Eight precise stages from passive observation to custom automation.
Immersive Field Observation
We embed quietly into daily operations, shadowing team workflows without disrupting active tasks or introducing observer bias.
Workflow & Friction Audit
Documenting manual data re-entry, redundant copy-pasting, and unrecorded shadow spreadsheets used routinely by operational staff.
Structural Reality Mapping
Transforming raw field notes into an evidence-led friction map that highlights systemic bottlenecks and high-leverage target areas.
Automation Architecture
Designing bespoke script environments and API connectors specifically tailored to how work actually happens in practice.
Co-creation
Bring our ideas for automation back to your staff and create experiments with them to test waht will work in practice.
Automation Testing & Development
Run the experiments, pick the approaches that work along with your staff, and develop them to a first mature version.
Training
Train your staff in running experiments and in using AI to code and create their own work arounds, building on the base of understanding and solutions we have established with them.
Handoff & Maintenance
We hand over the organisation mapping, the workflows, recordings of the training units on development and experiementation for their workflows, and then optionall engage in ongoing maintenance to keep the improvement pathways going.